- Clear Cut Insights
- Authors
- Steve Smith
Persona Grata: Understanding Your Buyers and Users
Building a deep understanding of your audience is critical to better inform all aspects of your business – from product design to go-to-market strategy and through to customer success. You may have built great products, but if you’re not crystal clear on who you’re building for, even the best product will not reach its full potential. That’s where personas come in.
Find Your Edge: A Practical Framework for Standing Out in Tech
In the rapidly evolving tech sector, standing out isn’t just about having the best product or features. It’s about how you differentiate your overall offering in ways that really matter to your customers. Whether you’re an early-stage startup or scaling rapidly, finding your competitive edge is essential to driving growth.
Why You? Crafting Your Unique Value Proposition
In B2B technology, where products often look similar on the surface and can be difficult to differentiate, your Unique Value Proposition (UVP) isn’t a nice-to-have; it’s the difference between growth and stagnation. With so many overlapping solutions, prospects aren’t just asking what your product does; they’re asking why it matters to them. Your UVP is the key to standing out in a way that truly resonates with your audience.